Privacy Policy

Effective Date: January 1st, 2024

Welcome to the Privacy Policy of The House of Petra, LLC., and its subsidiaries and affiliates (collectively referred to as "The House of Petra," "we," "us," or "our"). This policy outlines our privacy practices concerning the https://www.thehouseofpetra.com/ website, The House of Petra mobile application, other related websites or applications owned or controlled by us that link to this Privacy Policy (collectively, the "Sites"), as well as our retail stores and associated services (together with the Sites, the "Service"). It also elucidates the rights and choices available to individuals regarding their information.

Please refer to the "NOTICE TO CALIFORNIA RESIDENTS" and "NOTICE TO EUROPEAN USERS" sections for specific information relevant to California residents and individuals in Europe.

COLLECTION OF PERSONAL INFORMATION

Your provision of personal information to us, whether through the Service or otherwise, encompasses various categories:

Contact Data:This includes personal or business contact details such as your first and last name, email and mailing addresses, phone number, professional title, and company name.
Registration Data:Information submitted during account registration or event sign-up, including your birthdate, month, and details of the registered event.
Data about Others:Details of individuals for whom you make purchases or gifts, including name, delivery address, and phone number. Please refrain from sharing contact information unless you have explicit permission.
Profile Data:Usernames, passwords for establishing online accounts, and information about your interests and preferences.
Communications:Information shared during contact with us, including questions, feedback, survey responses, or other correspondence.
Marketing Data:Email addresses or contact details used for marketing communications, along with communication preferences.
Purchase Data:Information related to your order history, order details, billing address, and delivery address.
Other Information:Data not explicitly listed here but collected in line with this Privacy Policy or as disclosed during collection.

Data from Other Sources: We may gather information about you from various sources:

Business Partners: Including advertising and joint marketing partners.
Data Providers: Such as information services and data licensors.
Public Sources: Such as blogs, forums, or social media platforms.
Third-Party Platforms: Information collected when logging into the Sites via platforms like Google or Facebook.

Automatic Collection: We and our service providers may automatically log information about you, your device, and your activities on or through the Sites:

Device Data: Operating system details, device type, browser information, IP address, and general location.
Online Activity Data: Pages viewed, time spent on pages, navigation paths, access times, and duration of access.

Cookies and Similar Technologies: Automatic data collection facilitated by cookies and similar technologies. For more details, refer to our Cookie Policy.

Referrals: Users may refer friends or contacts to us. Existing users submitting referrals must have explicit permission to provide their contacts for us to reach out to them.

UTILIZATION OF YOUR PERSONAL INFORMATION

We employ your personal information for the following purposes, in addition to those outlined in this Privacy Policy or specified during collection:

Service Delivery:

Provide, operate, and enhance the Service, facilitating clothing and accessory purchases listed on the Sites.
Establish and maintain your Service account.
Communicate announcements, updates, security alerts, and support messages.
Offer customer support and maintenance services.
Facilitate login to the Sites via third-party platforms like Google and Facebook.
Enable security features, such as sending security codes via email or SMS and remembering previously logged-in devices.

Direct Marketing:

For existing customers of The House of Petra, use provided Personal Data to send marketing communications about products or services (permitted by applicable law unless opted out).
Seek consent for sending marketing information, personalizing communications and advertisements based on provided information, including interactions with The House of Petra's website and/or apps.
Allow users to opt-out of marketing and promotional communications, as explained in the "Your Choices" section below.

Research and Development:

Utilize personal information for research and development purposes, analyzing and enhancing the Service and business.

Creating Anonymous Data:

Generate aggregated, de-identified, or anonymous data records from personal information.
Utilize anonymous data for lawful business purposes, including Service analysis, improvement, and business promotion.

Interest-Based Advertising:

Engage third-party advertising and social media companies for displaying interest-based advertisements on the Service and other sites.
Use cookies and similar technologies to collect user information for delivering targeted ads.
Learn more about limiting interest-based advertising in the "Your Choices" section below and our Cookie Policy.

Compliance with Laws and Regulations:

Use personal information to comply with applicable laws, lawful requests, and legal processes.
Respond to subpoenas or requests from government authorities.

Compliance, Fraud Prevention, and Safety:

Employ personal information to protect rights, privacy, safety, or property (including legal claims).
Audit internal processes for compliance with legal and contractual requirements.
Enforce terms and conditions governing the Service.
Safeguard against fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyber attacks and identity theft.

With Your Consent:

Seek specific consent in cases where required by law to collect, use, or share personal information.

SHARING YOUR PERSONAL INFORMATION

We may disclose your personal information to the following third parties, in alignment with this Privacy Policy or as specified during collection:

Affiliates:

Our subsidiaries and affiliates for purposes consistent with this Privacy Policy.

Service Providers:

Companies and individuals rendering services on our behalf or assisting in Service and business operations. This includes order fulfillment, shipping, payment processing, customer support, hosting, analytics, email delivery, marketing, database management services, returns processing, and risk and fraud mitigation.

Advertising Partners:

Third-party advertising companies collecting information about your Site activity and other online services. They assist in advertising our services, using hashed customer lists shared by us to deliver ads to them and similar users on their platforms.

Third-Party Platforms:

Social media and other third-party platforms linked to the Service. This involves using options to access the Service by logging into a social media platform. Note that we do not control how these third parties use your personal information.

The Public:

Other users of the Service and the public, when you disclose personal information for public use. For example, when reviewing a purchased product, your name and submitted content may be displayed. We do not control the usage of your information by other users or third parties. Please be aware that publicly posted information can be cached, copied, screen-captured, or stored elsewhere by others (e.g., search engines) before you can edit or remove it.

Professional Advisors:

Lawyers, bankers, auditors, and insurers serving as professional advisors when necessary in the course of their rendered services to us.

Authorities and Others:

Law enforcement, government authorities, and private parties, when we believe in good faith that disclosure is necessary or appropriate to comply with the law or for compliance, fraud prevention, and safety purposes as described above.

Business Transferees:

In connection with or during the negotiation of any merger, financing, acquisition, dissolution, transaction, or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. This includes situations of insolvency, bankruptcy, or receivership.

YOUR OPTIONS

This section outlines the rights and choices accessible to all users:

Access or Modify Your Account Information:

If you've registered for an account, you can review and update specific personal details in your account profile by logging in.

Opt Out of Marketing Communications:

Unsubscribe from marketing-related emails by following the opt-out or unsubscribe instructions at the email's bottom. You'll still receive service-related and non-marketing emails. To cease marketing text messages, reply STOP to our marketing message.

Cookies:

Most browsers allow you to remove and/or stop accepting cookies from visited websites. Follow your browser's settings instructions. Refer to the “Your Choices” section of our Cookie Policy for more details.

Advertising Preferences:

Opt-out of interest-based advertising. Check the “Your Choices” section of our Cookie Policy for additional information.

Do Not Track:

Some browsers send “Do Not Track” signals to visited online services. Currently, we don't respond to these signals. Learn more about “Do Not Track” at http://www.allaboutdnt.com.

Privacy Settings and Location Data:

App users can deactivate our access to their device’s precise geolocation in their mobile device settings.

Withholding Personal Information:

If you choose not to provide necessary information for the Service, we may be unable to offer the Service or certain features. We'll inform you of required information when requesting it.

Third-Party Platforms or Social Media Networks:

When creating an account through or connecting the Service with a third-party platform, you may limit the information we obtain. Control settings through the third-party’s platform or service after connecting your accounts.

OTHER SITES, MOBILE APPLICATIONS AND SERVICES

The Sites may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.

SECURITY MEASURES

Safeguarding your personal information is a top priority for us. We implement various organizational, technical, and physical safeguards to secure the personal information we collect. It is crucial to note that security risks are inherent in all internet and information technologies, and while we take extensive measures, we cannot provide an absolute guarantee of the security of your personal information.

INTERNATIONAL TRANSFER OF DATA

The House of Petra is based in the United States and may utilize service providers located in various countries. This could involve the transfer of your personal information to the United States or other locations outside your state, province, country, or other governmental jurisdiction. It's important to note that privacy laws in these locations may not offer the same level of protection as those in your jurisdiction.

CHILDREN'S USAGE DISCLAIMER

Our Service is not designed for individuals under 16 years of age, and we do not intentionally gather information about children under the age of 16 through the Service. If it comes to our attention that we have unintentionally collected personal information from a child without the necessary consent from the child's parent or guardian as mandated by law, we will promptly delete such information.

PRIVACY POLICY AMENDMENTS

We retain the right to amend this Privacy Policy at any juncture. Should substantial changes be made, we commit to informing you by updating the date of this Privacy Policy and displaying it on the Sites. If mandated by law, we will also notify you of alterations through alternative means reasonably expected to reach you, such as email or another method via the Service.

Any adjustments to this Privacy Policy become effective upon posting the modified version (or as otherwise indicated during posting). By continuing to use the Service after the publication of any modified Privacy Policy, you indicate your acceptance of the revised terms.

CONTACTING US

For inquiries or comments regarding this Policy or privacy practices, please reach out to us at customercare@thehouseofpetra.com. Alternatively, you can send written correspondence to:

The House of Petra
Attn:
Legal - Privacy
15657 N Hayden Rd #1376, Scottsdale, AZ 86260

NOTICE TO CALIFORNIA RESIDENTS

Section effective as of: January 1, 2024

In compliance with the California Consumer Privacy Act of 2018 ("CCPA"), we are obligated to provide California residents with an elucidation of how we collect, utilize, and disclose their Personal Information, along with outlining the rights and options available to them concerning that Personal Information. For the purpose of this section, "Personal Information" is defined as per the California Consumer Privacy Act of 2018 ("CCPA").

We want to clarify that we do not engage in the sale of personal information. As detailed in this Privacy Policy, we utilize cookies and other tracking tools to analyze website traffic and facilitate advertising. Additionally, we collaborate with third-party advertising and social media entities such as Google and Facebook, which gather device data and online activity data from individuals visiting our website to assist in delivering interest-based ads. For more details, please refer to the Interest-based advertising section above and our Cookie Policy.

The table below provides a summary of how we collect, utilize, and disclose Personal Information, categorized according to the CCPA, outlining our practices during the 12 months preceding the effective date of this Privacy Policy.

NOTICE TO EUROPEAN USERS

The details presented in this "Notice to European Users" section are relevant exclusively to individuals in the European Union, the European Economic Area, or the United Kingdom (collectively referred to as "Europe").

Personal information. Unless otherwise specified, mentions of "personal information" in this Privacy Policy are synonymous with "personal data" governed by European data protection legislation.

Controller. For the purposes of European data protection legislation, The House of Petra, LLC., located at 15657 N Hayden Rd, #1376, Scottsdale AZ 85260, acts as the controller for your covered personal information under this Privacy Policy.

Legal bases for processing. The legal grounds for processing your personal information, as outlined in this Privacy Policy, will vary depending on the type of personal information and the specific context of its processing. However, the typical legal bases we rely on are detailed in the following table. We utilize our legitimate interests as the legal foundation only when these interests do not override their impact on you (unless we have your consent or if our processing is otherwise mandated or permitted by law). For inquiries regarding the legal basis of processing your personal information, feel free to contact us at customercare@thehouseofpetra.com.

Use for new purposes. Your personal information may be utilized for purposes not explicitly outlined in this Privacy Policy, provided it is permitted by law and aligns with the original purpose for which it was collected. In instances where we need to employ your personal information for an unrelated purpose, we will inform you and elucidate the relevant legal basis.

Sensitive personal information. We kindly request that you refrain from furnishing us with any sensitive personal information (e.g., details related to racial or ethnic origin, political opinions, religious or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) through the Service or otherwise unless expressly requested.

Retention. We retain personal information for the duration necessary to fulfill the purposes for which it was collected. This includes meeting legal, accounting, or reporting obligations, establishing or defending legal claims, or for fraud prevention purposes. Once there is no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If deletion is not immediately feasible (e.g., due to storage in backup archives), we will securely store and isolate your personal information from further processing until deletion becomes viable.

Your rights. European data protection laws grant you specific rights regarding your personal information. You have the right to:

Access: Obtain information about our processing of your personal information and access your personal information.
Correct: Update or correct inaccuracies in your personal information.
Delete: Request the deletion of your personal information.
Transfer: Receive a machine-readable copy of your personal information for yourself or a chosen third party.
Restrict: Restrict the processing of your personal information.
Object: Object to our reliance on legitimate interests as the basis for processing your personal information that impacts your rights.

You can submit these requests via email to customercare@thehouseofpetra.com or our provided postal address. We may require specific information to confirm your identity and process your request. Applicable law may permit or require us to reject your request, and if so, we will provide an explanation within legal constraints.

To file a complaint about our use of your personal information or our response to your requests, you may contact us or submit a complaint to your jurisdiction's data protection regulator. To find your data protection regulator, you can visit the website of the relevant authority in your country or region. They are typically responsible for overseeing data protection and privacy matters and can provide guidance on filing complaints.

Cross-Border Data Transfer. In cases where your personal information is transferred out of Europe to a non-European country necessitating additional safeguards under European data protection laws, we will implement such safeguards. For further details on such transfers or the specific safeguards applied, please reach out to us at customercare@thehouseofpetra.com.

THE HOUSE OF PETRA COOKIE POLICY

This Cookie Policy provides an overview of how The House of Petra, LLC. ("The House of Petra," "we," "us," or "our") utilizes cookies and comparable technologies concerning the website www.thehouseofpetra.com and any other affiliated websites that we own or control, linked to this Cookie Policy (collectively, the "Sites"). Additionally, it covers The House of Petra mobile application and any other mobile applications owned or controlled by us that post or link to this Cookie Policy (collectively, the "Apps").

WHAT ARE COOKIES?

Cookies are small data files placed on your computer or mobile device during your website visit. They serve various purposes, such as aiding in understanding site usage, facilitating efficient page navigation, remembering preferences, and generally enhancing your browsing experience.

We employ two primary categories of cookies:

First Party Cookies:Directly served by us to your computer or mobile device, recognizing it upon revisiting our Sites.
Third Party Cookies:Served by service providers or business partners on our Sites, enabling them to recognize your computer or mobile device when it visits other websites. Third-party cookies have diverse applications, including site analytics, advertising, and social media features.

WHAT TYPES OF COOKIES AND SIMILAR TRACKING TECHNOLOGIES DOES THE HOUSE OF PETRA USE ON THE SITES?

On the Sites, we utilize cookies and other tracking technologies categorized as follows:

Category	Description
Necessary Cookies	Essential for the operation of the Sites and enabling basic functions.
Analytical/Performance	Allow us to recognize and count the number of visitors, aiding in analyzing how visitors use the Sites.
Functionality Cookies	Assist in enhancing your experience on the Sites by remembering your choices and preferences.
Targeting/Advertising Cookies	Used to create user profiles, deliver targeted content, and measure the effectiveness of advertising.

OTHER TECHNOLOGIES

In addition to cookies, our Sites may employ alternative technologies, such as Flash technology and pixel tags, to automatically gather information.

WEB BEACONS

We may utilize web beacons, also known as pixel tags and clear GIFs, on our Sites and in HTML-formatted emails to monitor user actions on our Sites and interactions with our emails. Unlike cookies stored on a computer or mobile device, pixel tags are discreetly embedded on webpages or within HTML-formatted emails. These tags indicate webpage access or specific content views, typically assessing the efficacy of marketing campaigns or email engagement. This data helps compile statistics on Site usage, enabling more effective content management.

MOBILE APPLICATION SOFTWARE DEVELOPMENT KITS (SDKs)

Our Apps may integrate third-party software development kits ("SDKs"). An SDK is external computer code serving various purposes, such as providing analytics on mobile application usage, integrating with social media, adding features to our Apps, or facilitating online advertising. SDKs may empower third parties to directly collect information through our Apps.

YOUR CHOICES

Similar to many online companies, we utilize services from Google, Facebook, and other providers employing tracking technology. Opt-out choices for preventing these companies from using your personal information for interest-based advertising encompass:

Blocking Cookies in Your Browser:Adjust your browser settings to remove or reject cookies, including those for interest-based advertising. Instructions can be found in your browser settings. Most browsers accept cookies by default until settings are changed. Explore allaboutcookies.org for detailed information.
Blocking Advertising ID Use in Mobile Settings:Limit the use of your mobile device's advertising ID for interest-based advertising purposes through your mobile device settings.
Using Privacy Plug-ins or Browsers:Employ browsers with privacy features like Brave or install plugins such as Privacy Badger, Ghostery, or uBlock Origin. Configure them to block third-party cookies/trackers on our websites.
Platform Opt-outs:Utilize opt-out features provided by advertising partners, including:

Advertising Industry Opt-out Tools:Opt-out through the following tools:

European Users Opt-out:European users can opt out of targeted advertising through the European Interactive Digital Advertising Alliance by selecting their country and clicking "Choices."
App Users Opt-out:Users of our Apps can opt out of targeted advertising through the AppChoices mobile app.

Please be aware that some companies may have their own opt-out mechanisms not covered in the provided links. Opting out of targeted advertisements may still result in seeing online ads, although they may not be tailored to your preferences. Note that not all companies engaged in online behavioral advertising are included in these opt-out mechanisms.

For a comprehensive understanding of how we collect, use, and share your information, refer to our Privacy Policy.

CHANGES

Information about the cookies we use may be periodically updated, so please revisit regularly for any modifications.